Helping to create

A unique family image

creative
Style
FAMILY
clothes

Problems solved

We received a task to understand why there was a decline in the sales of the online store. Our team conducted an audit, identified main problems and defined the approximate scope of work which resulted in 1.5-fold increase in sales.

Low conversion
Poor behavior factor
Many duplicate pages and sections
Check the audit Evaluation of our project

Original catalog for the online store

Multilevel catalog

There is a possibility to choose different sizes of adult and children’s clothes within one Family Look set.

Smart product search

Smart search provides the ability to look for required set of clothes by the number of adults and children in the family, by price and by the clothing size for each family member.

Additional categories

Sets of outfits can be selected by events, seasons, and purpose. Separate product categories can be chosen by clothing types for different family compositions.

“Family connections” of the catalog

“Family connections” of the catalog

The catalog includes connections between individual products and their groups gathered in specific sets. There is a flexible integration of catalog products with the “My Storage” system that tracks products.

Goals achieved

  • 1

    Any product can be purchased separately from the clothing set so that the remaining unpaired sizes could be sold as well

  • 2

    The same product can be found in different sets of clothes

  • 3

    Changes in prices or sizes of every particular product are automatically updated in all sets of clothes that include this product

  • 4

    The website looks more complete, and, despite the small number of products, its range of goods appears more diverse

  • 5

    We created the recommendation section “bought together” for relinking between similar products and clothing sets

Well-thought-out design system

Color palette

The colors are chosen based on a triangle color palette. That allowed us to maintain harmony in the website’s color balance.

Picture cropping

The proportions of the pictures are made with an equal rhythm to provide the website structure with integrity as well as to simplify the content support.

Mathematical rhythm

We used the Fibonacci rhythm based on the golden ratio for the design to be well-balanced and harmonious. We found inspiration in nature.

This approach brought some advantages

01 Harmony

The use of color and composition based on the laws of harmony in nature provided the website with a complete look.

02 Order

Set rules for the design system ensured the possibility to maintain general style on all website pages.

h1 Title 48px
h2 Title 32px
h3 Title 24px
p Paragraph 16px

Classic

03:77
2X

With a design system

01:30
03 Speed

The set of specific rules for the presentation of content helped developers to save time when creating standard pages.

easy-to-use selection of products

  • 1

    Selecting different number of products within one purchase

  • 2

    The formation of several variations of outfits

  • 3

    It is easy to remove and change required products and sizes

  • 4

    Accompanying hints on how to choose the right size for each family member

Major designs

Full adaptivity

600 px
480 px
320 px

Technologies used

Frontend

We’ve used up-to-date technologies for fast and quality development

Bootstrap

The world’s most popular front-end UI component library.

SASS

The world’s most popular front-end UI component library.

HTML5

The world’s most popular front-end UI component library.

CSS3

The world’s most popular front-end UI component library.

Vue.js

The world’s most popular front-end UI component library.

Backend

For the server part we used the most up-to-date tools, which provides application with security and speed.

Laravel

The world’s most popular front-end UI component library.

php7

The world’s most popular front-end UI component library.

mySQL

The world’s most popular front-end UI component library.

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Do you want a project like that?

Andrew Jumati
Andrew Popov
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